PROMOTING PLAYFUL PARENTING THROUGH EARLY CHILDHOOD EDUCATION COMMUNICATIONS STRATEGY: A CASE OF ZAMBIA

Play is the way children learn. When caregivers connect and interact with children in a stimulating, enjoyable, and emotionally safe atmosphere, they have a chance to develop amazing skills, knowledge attitudes and relationships. It is therefore critical to include strategies of promoting playful parenting in ECD policies and programmes. In this regard, we celebrate a key milestone in the inclusion of playful parenting in the revised communications strategy (2022-2025) for the Directorate of Early Childhood Education, Ministry of Education, Republic of Zambia. The African Early Childhood Network (AfECN) is delighted to have collaborated with the Ministry of Education (Republic of Zambia), and other key partners with support from the LEGO Foundation. The strategy covers the period 2022-25 and identifies critical challenges and potential strategies for effective communication to support expansion for equitable access, improve quality as well as strengthen systems for delivery of quality ECD at scale. One of the objectives of the strategy is to promote the understanding of ECE/ECD and Playful Parenting and their linkage to education and development. More about the strategy can be found Click Here…

Advocacy Corner

National communications strategies for ECD provide the basis upon which information concerning ECD policies and programmes are disseminated to stakeholders both internally and externally-by encouraging stakeholder participation and ownership, facilitating exchange of information, strengthening coordination and delivery of ECD programmes; and encouraging feedback from beneficiaries on the impact of ECD programmes.